The Indian digital advertising has changed significantly, where the news portals wish to avail a variety of monetization tools other than the conventional ways. It has also become important to identify the best google adsense alternatives for news portals in india because of the strict rules and regulations, delayed payment and the capping of revenues such publishers receive. The contemporary news websites have relaxed advertisement needs that are catering to the Indian market in the best possible way to increase the revenue scope.
The substitutes also have superior functions, superior payment conditions, and specialized formats in the format of posting news. It became possible to provide publishers with various revenue opportunities based on native advertising, programmatic solutions, and ad technologies that meet the specific needs of the Indian market and its unique demands and preferences.
7k Network, as the trusted news portal development company in India, helps publishers tap into these alternatives with tailored monetization strategies for India.
Google AdSense and Its Limitations for Indian News Portals
The Indian news portals have a host of issues with Google AdSense mainly on policy compliance, revenue maximization and market-specific necessities usually out of sync with country-specific content strategies.
How to get Google AdSense approval for news portal has also become a recurring concern, as many publishers struggle with meeting the platform’s strict eligibility criteria and content guidelines, especially in the Indian context.
- Policy Caveats: Google AdSense applies fairly strict policies on content that in a lot instances are inimical to that of news reporting coverage such as prohibitions of sensitive matters, political news reporting and breaking news containment among others that have the potential to influence the approving process.
- Minimum Payment: The 100 dollar payout threshold may work against small news sites that promote themselves in India since many of these websites do not receive much traffic, in addition to this most of the payment options have a money shifting rate which in this case will only be gouged with the usual payment processing times that normally take too much time.
- Little customization: AdSense does not give much leeway to the way ads appear, integrating them into the page design, and optimizing the user experience, limiting the publishing teams to provide a smooth advertisement experience to the users without positioning the advertising components as part of the editorial environment.
- Revenue Sharing: Google revenue sharing model is not necessarily the most suitable to the news portals with maximum monetization opportunities in mind, especially since the rates that the publishers receive are not as good as those of specialised alternatives with clear pricing schemes.
- Geographic Targeting: The disparity of targeting possibilities among Indian readers leads to reduced CPM rates and chances of relevance, which negatively influence the overall revenue-generating process.
Common Issues Faced by Journalists Using Google AdSense
The journalistic community and the news companies face certain difficulties when they use Google AdSense as a sole source of income, which affects editorial integrity as well as financial viability.
- Demonsation of Content: The demonetization of content goes into effect automatically on any breaking news stories, political briefings and investigatory journalism leading to massive revenue usages when usage is at its highest levels and earning potential is highest.
- Approval Delays: The long process of approvals of new sites and blogs may delay the process of monetization to weeks or months, forcing time-dependent news stories and editorial expenditures to be monetized without the revenue stream to back them, and vice versa.
- Uninvited Suspensions: Account suspensions are likely to happen due to sudden breach of policies or shift in algorithms, leaving the publisher without main sources of income and little appeal to the restoration of the account.
- Mobile Optimization: The mobile performance of the advertisements is a significant area of concern of the news sites because mobile traffic constitutes readership and results in a poor revenue generation in most of the pages visited by the users.
- Competitive Pressure: Premium ad possession is highly competed therefore lowering the profits especially in niche news coverage and regional language magazines that cater to the needs of a particular demographic market.
Key Factors to Consider When Choosing an AdSense Alternative
The choice of the appropriate alternative would have to be done by assessing several factors effectively affecting revenue creation, user experience, and sustainability of news portals in the long term.
- Revenue Potential: Evaluate CPM rates, fill rates and overall potential revenue based on the current performance of your AdSense revenue together with domestic and international advertiser demand of the type of content that you now specialize.
- Payment Terms: This needs to be discussed regarding the minimum amount to be held, payment method, the frequency of payments and the location where you operate. You need to review how this cash flow will fit into your needs.
- Ease of Integration: Look at the requirements of technical implementation, compatibility with the current site, and maintenance and ensure that nothing can successfully interfere with existing workflows and experience of the readers during transition.
- Support Quality: Try customer service promptitude, the availability of technical help, and the quality of account management so that a trustful collaboration during the monetization process will be ensured.
- Traffic Requirement: Learn about minimal level of traffic, territorial limitations, and quality of content to be quality partnership and to sustain relationships with selected advertisement networks.
Top 10 Google AdSense Alternatives for Indian News Portals
1. Taboola
Taboola is one of the most advanced content discovery solutions that help access the news portal with the high quality native advertising opportunities. As one of the leading Google AdSense alternatives for news portal monetization, it shows great growth in this platform with revenue amounting to 1.62 billion dollars which amounts to 18.98 percent rise compared to the previous year which shows how well it has performed in the market. The platform focuses on the native advertising that is combined with an editorial material, so it is especially well suited to be used on news websites.
The sophisticated algorithms used by Taboola understand the actions of the user to provide them with interest-relevant sponsored content to ensure that the user behavior is not compromised in achieving editorial integrity alongside their full engagement rate.
Key Features
- Native advertising
- Content discovery
- Smart algorithms
- User targeting
- Premium placements
Pros
- High revenue
- Clean integration
- Quality content
Cons
- High requirements
- Custom pricing
- Traffic needed
Best For: Major news portals with a significant flow who are in demand to premium native advertising tools
Why Choose It: High revenue earning, clean content integration, refined target-setting
Minimum Payout: $50 (via Payoneer or Wire)
Requirements (2025):
- Minimum 500,000 monthly pageviews
- High-quality editorial/news content
- Preference for English-language sites
Webiste URL: https://www.taboola.com/
2. MGID
The company, MGID is a market leading best google adsense alternatives in India that is specific to content publishers and news websites. It is exceptional in giving recommendation of personalized contents that bring high involvement and, at the same time, adhering to the standard of its editorial quality. MGID is already the first third-party partner to integrate Google Web Stories into their platform, and this feature has given the publishers direct access to further revenues. The introduction of this innovation confirms that MGID aims to follow trends in this industry and offer its clients the high-tech tools of monetization.
Key Features
- Native ads
- Content recommendations
- Google Stories
- Personal targeting
- Editorial quality
Pros
- Good analytics
- Wide coverage
- Innovation focus
Cons
- Quality standards
- Traffic volume
- Content rules
Best For: News websites characterized by a lot of content oriented to the aspect of native advertising and bonding with the audience
Why Choose It: Unconventional advertisement placements, detailed analytics, universal coverage to advertisers
Minimum Payout: $100 (via PayPal, Wire)
Requirements (2025):
- Minimum 5,000 daily visits
- Original content/news site
- Clean traffic, no adult or misleading content
Website URL: https://www.mgid.com/
3. Media.net
Media.net is one of the biggest best google adsense alternatives for News Portal, which provides effective advertising opportunities, which are creatively made according to news and content websites. The platform uses cutting-edge machine learning algorithms to bring extremely relevant advertisements that match with editorial content perfectly. Media.net offers publishers a large base of partner advertisers including large brands and ad agencies demanding high quality placements in the news websites.
The solution offers superior customization capabilities which enable the news portals to ensure that there is design continuity but also to manage the ads to ensure that the performance of such can be managed through placing them in the right positions and also formatting them in a way such that the performance is maximized.
Key Features
- Contextual ads
- Machine learning
- Brand partnerships
- Custom design
- Premium placement
Pros
- High-end advertisers
- Advanced optimization
- Perfect matching
Cons
- Traffic requirements
- Quality standards
- Website optimization
Best For: News websites that are stable in terms of traffic and high standards of premium content
Why Choose It: It is a contextual advertising, good partnership with high end advertisers, and advanced tools of optimization.
Minimum Payout: $100 (Net-30, via PayPal or Wire Transfer)
Requirements (2025):
- High-quality, English-language content (news/editorial preferred)
- Majority of traffic from Tier‑1 countries (US, UK, Canada, etc.)
- Original, regularly updated content with a clean site layout
- Ownership of the website and proper ads.txt implementation
- Organic traffic only; no bots or incentivized visits
Website URL: https://www.media.net/
4. PropellerAds
PropellerAds offers fully integrated advertising services in terms of unusual ad formats which are news and content websites specific. As one of the effective Google AdSense alternatives for news portal monetization, the platform has various advertising opportunities such as push notifications, native ads and interstitials that allow the platform to generate a lot of revenue without interfering with user experience.
PropellerAds has a worldwide advertiser network that keeps steady fill rates and competitive CPM rates in different geographic markets. The self-service dashboard allows the publishers to view the metrics of performance, settings and optimize the campaigns in real-time.
Key Features
- Push notifications
- Native ads
- Multiple formats
- Global network
- Self-service dashboard
Pros
- Various formats
- Global reach
- Flexible policy
Cons
- Low CPC
- Content compliance
- Tech integration
Best For: News portal that required various types of ads, as well as different monetisation methods.
Why Choose It: Multiple advertising placements, IP based global advertiser network, flexible advertising policy
Minimum Payout: $5 (via PayPal, Payoneer, Crypto)
Requirements (2025):
- No strict traffic limits
- Instant approval for most content sites
- Clean content and good user experience
Website URL: https://propellerads.com/
5. Outbrain
Outbrain deals with the content discovery and native advertising solutions which assist the news portal to get efficient monetization of their editorial content. As one of the trusted Google AdSense alternatives for news portal publishers, the platform links publishers with high value sponsored content that brings high revenue without compromising with editorial integrity.
Outbrain recommendation engine is advanced and captures the behavior of a user to provide personalized content to enhance the user engagement and time-on-site web traffic. The site also provides advanced targeting functionalities to ensure that the news websites are able to target particular group of people with the relevant news and advertisements.
Key Features
- Content discovery
- Native advertising
- User behavior
- Advanced targeting
- Sponsored content
Pros
- Quality content
- Good technology
- Clear reporting
Cons
- High traffic
- Content category
- Custom pricing
Best For: high-end news-based websites with a content discovery and audience interaction orientation
Why Choose It: high-quality sponsored content, quality recommendation technology, transparent reporting
Minimum Payout: $50 (Net 60, via Wire)
Requirements (2025):
- Minimum 10 million monthly impressions
- Strict editorial policies
- Best for large, established news portals
Website URL: https://www.outbrain.com/
6. AdPushup
AdPushup is a revenue optimization solution that assists news portals to maximise on their advertising revenue by using sophisticated technologies in testing and optimization. Recognized among the top Google AdSense alternatives for news portal publishers, the site provides advanced A/B testing functionalities that determine the proper location, type and format of ads that will bring in the highest revenue.
The machine learning algorithms of AdPushup execute automatic optimization that can continue to optimize the performance metrics without any manual player, continuously improving the earnings. By integrating once, this platform will offer multiple demand sources and advertising networks to the end user, further expanding the competition over ad inventory leading to better CPM rates.
Key Features
- Revenue optimization
- A/B testing
- Machine learning
- Multiple sources
- Auto optimization
Pros
- High optimization
- Multiple demand
- Testing solutions
Cons
- Traffic levels
- Tech integration
- Custom pricing
Best For: News portals who want to optimize their revenues and have more testing abilities
Why Choose It: High-level optimization technology, multisource demand, extensive testing solutions
Minimum Payout: $50 (via PayPal, Wire)
Requirements (2025):
- Minimum 100,000 monthly pageviews
- Google AdSense account recommended
- Quality news or content website
Website URL: https://www.adpushup.com/
7. Vdo.ai
Vdo.ai provides solutions in the field of video advertising, which can make news portals profitable in terms of their multimedia content. As one of the emerging Google AdSense alternatives for news portal monetization, the platform has got attractive video advertising opportunities such as pre-roll ads, mid-roll ads, and outstream video advertising sources that yield high revenues through the consumption of video contents.
The sophisticated technology of video players created by Vdo.ai helps in providing some of the best viewing experiences and at the same time enables the maximum result in terms of the advertising impressions and the engagement levels. Targeting is more advanced than with other platforms whereas news websites can target which video advertisements are shown to audience segments and demographic groups.
Key Features
- Video advertising
- Pre-roll ads
- Video players
- Advanced targeting
- Multimedia content
Pros
- Video specialization
- High technology
- Good partnerships
Cons
- Video content
- Tech integration
- Traffic standards
Best For: News portals that have a large content and multimedia that performs better in terms of video materials
Why Choose It: Video advertising specialization, high-technology of the players, high-level partnership with advertisers
Minimum Payout: $100 (via Wire transfer)
Requirements (2025):
- Invite-only or direct approval
- Active video inventory/content
- Medium-to-high traffic publishers preferred
Website URL: https://www.vdo.ai/
8. iZooto
iZooto offers end-to-end services in the fast-growing push and engagement industry to enable news portals to provide value to their readership by putting advertisement and marketing opportunities at the tap of fingertips. The platform focuses on web push notifications which update readers and direct traffic to the news sites to achieve more advertising impressions. The high level of segmentation technology developed by iZooto allows news portals to distribute personalized notifications to readers according to the preferences, behaviors, and content consumption habits.
Key Features
- Push notifications
- Reader engagement
- Traffic direction
- Smart segmentation
- Personal targeting
Pros
- Push specialization
- Good segmentation
- Innovative monetization
Cons
- Site integration
- Audience size
- Notification compliance
Best For: News websites that aim at re-engagement and monetization of push notifications
Why Choose It: Push notification specialization, well-developed segmentation, innovative monetization options
Minimum Payout: $50 (via PayPal, Wire)
Requirements (2025):
- At least 10,000 monthly users
- HTTPS-enabled site
- Best for push notifications on news/blogs
Website URL: https://izooto.com/
9. Adgebra
Adgebra is an integrated advertising technology setting that offers highly monetizing solutions, as well as optimizing tools to news portals. The format has various advertisement formats such as display advertisements, native advertisements, and video advertisements that optimize the earning opportunity regardless of the type of content. The programmatic advertising technology of Adgebra guarantees the best placement of ad by means of real-time bidding processes that provide competitive prices of publisher inventory.
Key Features
- Display ads
- Native ads
- Video ads
- Real-time bidding
- Multiple formats
Pros
- Strong technology
- Various formats
- Account management
Cons
- Tech integration
- Content quality
- Traffic volume
Best For: News portals in need of thorough adaptation of advertising technology and optimization technology
Why Choose It: Powerful programmatic technology, support of a variety of ad formats, account management
Minimum Payout: ₹1,000 INR (via Bank Transfer)
Requirements (2025):
- Indian content focus
- Regional language support preferred
- No strict traffic limit, but consistent audience helps
Website URL: https://adgebra.co/
10. Ezoic
Ezoic offers artificial intelligence-based that specializes in optimizing and monetizing websites on behalf of content publishers and news websites. Its platform provides a full scale testing so as to determine the best ad settings and layouts as well as user experience enhancements to generate the most revenue. The machine learning algorithms powering Ezoic continuously process the performance of a website to conduct automatic optimization which results in an improvement in both user experience and advertising earnings at the same time.
Key Features
- AI optimization
- Full testing
- Machine learning
- Auto optimization
- User experience
Pros
- AI-based optimization
- Complete testing
- Demand access
Cons
- Website compliance
- Tech integration
- Performance monitoring
Best For: Optimisation of news sites through intelligent AI-based solutions and overall enhancement of a site
Why Choose It: Optimization based on artificial intelligence, full testing potential, first-rate demand access
Minimum Payout: $20 (via PayPal, Payoneer, Wire)
Requirements (2025):
- 10,000 monthly visits OR access via “Access Now” program for smaller publishers
- Google-compliant, original news or blog content
- Site speed and Core Web Vitals are a plus
Website URL: https://www.ezoic.com/
Bonus: Affiliate Marketing & Sponsored Posts for News Portals
In addition to the classical advertising networks, news portals have additional opportunities to maximize their revenue by offering strategic affiliate marketing and partnerships on the basis of sponsored content that accompanies the editorial material without losing the confidence of the reader.
- Partnerships through Commissions: News portals can use affiliate marketing to make commissions on the sale of relevant products, such as books, technology gadgets, financial services and educational courses, which as a matter of course are covered in the news portal and of interest to the readers.
- Editorial Integration: The effective affiliate marketing involves smooth embedment of product suggestions in news materials, the purpose of which is to make the promotion-related messages an addition, not an obstruction of a reading experience, and thus of a true value to the readers.
- Opportunities to buy sponsored content: Brands are becoming interested in editorial opportunities as part of thought leadership content, with expert interviews, industry analyst pieces, and advertising as a way to achieve genuine exposure without sacrificing journalistic integrity or transparency guidelines.
- Revenue Diversification: Diversifying the revenue stream between affiliate marketing and regular advertisement allows creating more sources of income that are not dependent on one method of monetization and can be maximized depending on the strategy chosen and the partners that are used.
- Compliance Standards: Affiliate links and any form of sponsored content should be positioned and labeled in an appropriate way (after considering existing regulations and best practices) to not affect the trustworthiness of the reader and the editorial credibility as well as sustaining the partner relations over prolonged periods and intervals.
- Performance Tracking: Ensuring an extensive coverage of analytics allows the publisher to understand which products and content formats classified as affiliate marketing and sponsored content can be utilized in order to generate the maximum volume of revenue as well as ensuring the maintained quality of the editorial and audience interaction rates.
Tips to Maximize Earnings Without AdSense
Proper monetization with AdSense can be considered only as the start of a good direction, but to continue the work effectively, one has to plan and know his/her audience and apply the various methods of revenue generation that are not related to the editorial information and add value to readers.
- Diversification Strategy: The strategy is to have more than one way of generating revenues such as using native advertising, affiliate marketing, sponsored content and direct partnership with ad buyers.
- Audience Optimization: Pay attention to nurturing committed and loyal readerships through informative content, newsletter subscriptions, and interactive participation on the social networks to add more advertisement value.
- Pro Upgrades: Good level partnerships with advertisers and brands within your niche that allow to negotiate better pricing, special campaign offers, and exclusive deals to avoid commissions.
- Content Upgrade: Expenditure on the high-quality multimedia supporting a variety of advertising opportunities to include video clips, infographics, and interactivity with higher rates of advertising costs.
- Performance Monitoring: Analyze revenue performance on various monetization strategies on a regular basis in order to determine where to make optimization, what strategies to drop, and what strategies to scale up.
Conclusion
Digital advertising environment is constantly changing, so many best google adsense alternatives in india have appeared to specifically target Indian news portal that want to obtain better monetization opportunities. In the case of seeking the best alternatives of Google Adsense to have better revenue prospects, more flexible terms of payment and novel ad types and formats, publishers do not have to resort to classic methods of advertising anymore. The success boils down to careful analysis of various platforms, determining the audience preferences, and applying the diversified monetization strategies that promote the editorial integrity.
FAQs
Most of the alternatives to AdSense will have minimum traffic requirements?
The majority of alternatives demand 10,000-50,000 monthly pages views, but some of them allow lower-sized websites with quality content and positive engagement rates.
What is the time limit in using these alternatives to start earning?
Most platforms require 1-7 days to be approved and set up and one can start earning, immediately after successful implementations and activating the campaigns.
Are these substitutes effective in regional language news Web sites?
Yes, most platforms will allow you to target using different languages and will also give you the option of targeted regional content and local advertiser demand.
Which payment models do these alternatives have in India?
Indian publishers have access to most platforms that support bank transfer and PayPal as well as wire transfer. Some platforms also support local payment such as UPI and digital wallets on the Indian platform.
Will I be able to utilize several advertising networks at a time?
Yes, majority of publishers concurrently embrace between 2 and 4 networks to ensure maximum earnings, but you need to check on the platform policies of competitive limitation.
